Helping B2B companies turn go-to-market into a strategic advantage
A fractional operating executive for venture & private equity firms
Partnering with management teams to drive growth and market expansion
For independent, bootstrapped B2B companies
For venture-backed B2B software startups
For PE-owned middle-market B2B companies
GTM Strategy | TAM Expansion & New Market Entry | Growth Transformation Roadmap Development | Fractional/Interim Operating Support | General Commercial Advisory | Market Research | Commercial Due Diligence | GTM Reporting & Analytics | Ecosystem Strategy & Partner Program Development
Client Profile
B2B software or tech-enabled services business with revenues <$100M ARR
Based in North America or Europe
Has raised a recent growth financing round OR is preparing for a sale in next 6-24 months
Select Past Engagements
Fractional Revenue Leadership for B2B Software & Services Company
Served as a fractional sales & marketing leader for a growth-stage B2B software company, supporting the company’s CEO and board with the buildout of its initial GTM program foundations, operating structure, and team as the company searched for its permanent leader.
Marketing Launch Management for B2B Software Company
Supported a growth-stage B2B software company with the marketing-related workstreams of a transformative new product release, collaborating closely with the company’s CEO and departmental leaders from product, engineering, sales and customer success.
Ecosystem Strategy Development for B2B Software Company
Led a B2B software company with a high-velocity direct sales team through a partner ecosystem strategy project, identifying opportunities for revenue stream distribution and greater customer acquisition efficiency by developing reseller and referral partnerships.
General Commercial Advisory for B2B Software Company
Served as a general advisor for a B2B software company with a first-time CEO and first-time sales leader, providing guidance and support for the company’s launch and rollout of its initial sales and marketing programs, management framework, and operating cadence.
GTM Transformation Roadmap for B2B Software Company
Developed a comprehensive GTM assessment & transformation roadmap spanning sales, marketing, account management, customer success, partnerships, and revenue operations for a growth-stage B2B software company, in conjunction with a major round of growth equity financing.
Partnership Strategy Development for B2B Software Company
Led a B2B software company through a partner ecosystem strategy project, identifying key categories for synergistic partnership; conducted outreach to prospective partners and successfully facilitated the company’s engagement with a major new distribution partner.
Commercial Due Diligence Support (Multiple)
Multiple projects supporting venture & private equity investors with commercial due diligence efforts on prospective acquisitions or investments, generally focused on go-to-market and growth opportunity assessments.
International GTM Assessment & Roadmap for B2B Software Company
Completed a current-state assessment & opportunity analysis for a European B2B software company looking to expand into the U.S. market. Engagement scope included sales, marketing, revenue operations, recruiting, operational localization, and partnerships.
About
Gabe Dennison
Gabe’s expertise is driving capital-efficient revenue growth and market expansion for emerging B2B companies. His consulting practice draws on lessons learned during two decades of experience building, operating, and advising B2B software and services companies in the U.S. and Europe.
Gabe’s experience includes independently-owned companies, venture-backed startups, private equity-owned businesses, and global public companies serving small business, commercial enterprise, and public sector markets. He brings a broad set of contextual experiences to his client work, having managed through hyper-growth, turnarounds, multiple acquisitions on both the buy-side and sell-side, and an IPO. As an independent consultant, Gabe has supported private companies and investors in the U.S. and Europe on a range of strategic growth and value creation initiatives.
Gabe has a BA in English and History from the University of Texas at Austin and an MBA from the University of Oxford. He and his family live in Austin.
Contact
Email Gabe at gabe@dennisonadvisors.com or reach out on LinkedIn to discuss your project or opportunity.
